Insight Venture Partners, a leading global private equity and venture capital firm founded in 1995, has invested $250 million in Sydney-based Campaign Monitor, which makes software for email-marketing pitches.
It’s the first time Campaign Monitor has taken a cent from investors, a rarity for a decade-old company.
The injection is among the biggest recent venture rounds. Since the start of 2013, only a few companies, including Dropbox, Airbnb and Uber, raised more money from venture-capital firms, according to data provider Dow Jones VentureSource and Wall Street Journal reporting. It’s also unusual for a single firm to make such a large investment.
Campaign Monitor says its email templates are easy enough for non-tech-savvy employees to use, and it says its prices are flexible enough for companies that blast thousands of emails, or for people who just send a couple of emails a year.
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